Color of the year 2021

Every year Pantone selects which color that is the color of the year which influences purchasing decisions in multiple industries, including fashion, home furnishings and graphic design. As a photographer I have to in some extent follow this when adding images to stock image exchanges to increase sales. Last year the chosen color was Classic Blue.

However not all home design companies are aware of these trending colors which I realized when I needed cushions for my kitchen chairs and went to the local store of the Rusta chain. There was absolutely nothing what so ever in the color blue among their home furnishing/design items. So much for me trying to be trendy

The color of the year 2021 is actually two colors, Ultimate Gray and Illuminating Yellow. Guess it’ll be a lot of sunflowers and dandelions shot this year.